Our story

Deez Cards was born from a lifelong passion for sports collectibles, and a journey that changed JD Cochran's life.

In 2015, JD suffered his first grand mal seizure, coded in an ambulance, and spent a week on life support. As he and his family searched for answers, they traveled across the country until the Mayo Clinic accepted his case. In 2017, JD underwent the first of three brain surgeries to treat his intractable epilepsy.

During his recovery, JD immersed himself in the hobby and built Deez Cards from his hospital bed. What started as a personal passion project grew into an online sports card and memorabilia business serving collectors across the country, and became a source of hope and healing.

Creating the next generation of collectors

That experience shapes our mission: Collect & Connect. We're building more than a card shop: a home for the hobby where every generation is welcome and every collector belongs. A portion of our proceeds supports the Epilepsy Foundation through its retail donation partnership program.

Our Altamont shop opened in 2026, the next chapter in the journey. Buy, sell, trade, learn and share the hobby with us, one card, one collector and one story at a time.

Upstate's hobby shop

That's what we call ourselves, because that's who we are for: collectors across Albany, Schenectady, Saratoga and the rest of the Capital Region. Find us at 103 Park Street in the village of Altamont, just west of Albany, at trade nights in the shop, and at card shows from Albany to Saratoga and Johnstown.